What will the world be like in 100 years Personal prediction Essay

What will the world be like in 100 years Personal prediction - Essay Example As this approach toward further modernization proceeds, people could not help raise more demands to advance technology or the state-of-the-art means of generating material desires in enormous quantities. In which case, it becomes easier to visualize that in 100 years, human beings would have attained to the level of mutated intelligence or one that is typically associated to the myths of aliens or supernatural entities, having been accustomed to running things and lives with pure engines. If as early as the current generation, people have been exposed to seeing how a 3-D work, it is quite possible that even a decade from now they would be made to feel or touch a 3-D creation which makes possible the first step or initial stage of teleportation, very much like the scenarios in the films such as G.I. Joe and James Bond. This undoubtedly is much sought-after knowing how majority have gotten engrossed to the idea of convenience of being in various places all at once, to save incredible a mount of time and energy required of wearisome travel.

Citizen Kane Essay Example for Free

Citizen Kane Essay The film Citizen Kane (1941), directed and written by Orson Welles and Herman Mankiewicz, is an American film drama that use various film techniques to illustrate themes, attitudes, and the development of a story. Welles use of camera angles, lighting, movement, symbolism and expression allow the audience to comprehend and understand the themes such as power and exploitation that are present in this movie along with many other themes that pertain to the life of the main character, Charles Foster Kane. Many of the filming techniques that are used in this film illustrate Kane and his feelings and transitions through and about his life. Citizen Kane is a film that demonstrates the importance of how simple scene techniques can help develop a story. After viewing the film, the audience comes to understand that the main theme of the movie is centered around the importance of childhood. Throughout the movie, symbolism is used to reinforce the theme. Thompson, the reporter, attempts to figure out the meaning of the word â€Å"rosebud†, Kanes last words before passing away. Kanes life seems to be a mystery to some people, and the word â€Å"rosebud† is that missing piece to Kanes life. Thompson never figures out what â€Å"rosebud† means, but at the end of the movie we see the word â€Å"rosebud† on the sled that was thrown into the fire. At this point the audience understands that rosebud is indeed symbolic of his childhood and the missing piece of his life. Earlier in the movie, Kane is outside playing with that same sled while his parents are discussing a plan to send him away. â€Å"Rosebud† can now be connected to the snow globe which represents his childhood in Colorado. Thomson said that â⠂¬Å"rosebud† was a missing piece in a jigsaw puzzle. He is illustrating that Kane always felt that he lost his childhood and himself. All he had to show for it was that sled and the snow globe. Further importance on the theme of his childhood is illustrated through lighting when Thomson the reporter investigates Tatcher to get a better understanding of Kanes childhood. When he enters the room there is a very distinct, glowing light that is angled in such away that it focuses on a book containing information about Kanes childhood. Right away, we see the importance of Kanes childhood in the developing plot. To further emphasize this importance, when Thomson opens the book, the audience notices the very distinct contrast between the bright light on the book and the dark area surrounding the book. Throughout the movie, the director is hinting to the audience that his childhood is symbolic of something very important which just might be the answer to the question, â€Å" What/who is Rosebud?† By now the audience understands that that Kane was unable to have a normal childhood due to a lack of say and power. This is illustrated using a depth and focus effect. In the early parts of the film there is a scene in which Kane is outside playing while his parents and banker are negotiating his fate. The actors are ordered in such a way that the mother is always in front, followed by the banker, Kanes father, and then Kane. Kanes mother seems to have the power due to her position in this scene. It is important to notice that although Kane is in the far depths, he is still in focus, but with limited power. As we transition through the movie, Kane gains power and is in the front of this scene but there is always depth and focus in the shot to illustrate a hierarchy of power. Another theme in the movie that is reinforced by this technique of depth focusing is relationships. As Kane develops through the movie, the audience recognizes that he is losing his power and his weakness leads to broken relationships. When he takes control of the Inquirer, he is constantly surrounded by people and they are not physically distant from him, but as his status on the hierarchical system dwindles down, he begins to distance himself from others in scenes. When Kane fires Leland, we see a great deal of depth and distance between the two but both remain in focus. In this same scene Bernstein is standing in the doorway at a distance away from Kane but he has no significance. The way the actors are positioned illustrate how Kane is developing as person and with other people around him. When Kane gets taken away by Tatcher at a very young age, his life is transitioning into one of power and corruption. When his employees and partners welcome him for the first time at the Inquirer, all the shots are low angle shots. The angle also makes it seem as though Kane is significantly larger than everyone else in the subsequent scenes. It is as though the audience is looking up to him just as his employees are, illustrating the theme of power that Kane now holds. Exploitation is a theme that begins to develop after Kane has taken control of the Inquirer. His need for power continues to grow and he becomes more and more corrupt. Not only is there corruption within his company, but he comes to exploit other peoples thoughts and ideas. As Kane obtains more power and greed, he gets the idea to run for governor, but in the process he gets exploited in regards to his developing relationship with Susan. This is where the movie transitions from power to weakness. Up until this point there has been many low-angle shots to illustrate Kanes growing power. When Kane loses the election, the film moves transitions into high-angle shots. Prior to anyone even saying that the election was over, the scene setting clearly illustrates that the election was lost. Even though the office looks like it is a mess, it is very empty. No campaign crew, no feeling. The shot then moves to Kane. During this scene Kane speaks with two different people but his face is down and hidden from the audience. The camera is constantly at a low angle illustrating Kanes diminishing power. Furthermore, this is the first scene with Kane in which there is limiting lighting in the room, which reinforces the concept of an empty feeling. As mentioned before, the director uses deep focused shots to illustrate a hierarchy of power. Throughout the movie, deep focused shots are also used to put significance on a specific actor. In the deep focused shots, actors are usually separated by long distances, like in the scene where Kane is talking to Susan across a long corridor with Thompson as the interviewer. When either Kane or Susan speak, the camera shot is always focused in front of them to draw attention to what they are saying. Another technique used to put focus on Kane throughout the movie is by drawing in on Kane by passing through and object or person through a continuous shot. This filming technique is used in the first scene of the movie. The scene begins with the audience closing in on a â€Å"No Trespassing† sign, and then passes through the sign to reveal a house with light coming from one window. This might not be a significant amount of light, but the lighting does illustrate the importance of what lies beyond those windows. The scene continues through a garden, over fences, etc. but the whole time the lighted window stays in the same position, continuously bringing a attention to its significance. Of course as the scene continues it is that of Kane passing away and revealing the mystery which follows throughout the film. The director attempts to always keep the attention on Kane even when it seems as though he is fading out of the discussion. The audience can always find a relationship between the characters of a story/film and the main themes. In the film Citizen Kane, the relationship between the characters and important themes are illustrated by filming techniques that range from camera angles to symbolism. Throughout the movie symbolism played an important role in determining the main theme and what â€Å"rosebud† meant. Kanes development as a person and place in society was illustrated through camera angles, lighting, and depth. These techniques not only assists the audience in understanding Kane, but also understanding other characters and the relationship Kane had with them.

Sales Of Coca Cola Products In Hyderabad

Sales Of Coca Cola Products In Hyderabad This project has been undertaken to do a detailed analysis of the Retail Outlets. The company aimed that coke, its branded soft drinks, would stand for the highest level of Quality Quantity and an enhanced customer experience. The project aims to do a gap analysis of these retail outlets and find the difference between the actual and the expected performance. The difference in their performance level is measured by visiting these outlets to observe and check the level of services delivered to the customer there. The project also tries to find out the attitude of the dealers of the outlets towards this initiative of the company. It aims to find their motivation level and their satisfaction from the company and how this affects the sales. Customers present at the outlets are also surveyed to find their satisfaction level and their expectations from the company. The survey would also help to understand the behaviour of the customers. An analysis of the sales figures of the outlets is done to see if there has been any change in the sales. The sales figures of every month in different cities of Hyderabad are compared to see if there is any difference between them. The findings from the study would provide the company with insights into areas that need to be improved. Recommendations would be given for further strengthening the proposition in the city of Hyderabad. INTRODUCTION 800px-Coca-Cola_logo Open happiness. Introduction: The purpose of the study is to provide qualitative inputs to the organization about strengthening its proposition in the city of Hyderabad. The project aims to do a gap analysis between the actual performance of the Retail outlets and the expected performance by the company. It also aims to evaluate if the brand has helped increase its sales figures and the customer satisfaction level. OBJECTIVE: The purpose of the study is to give the company a detailed report on the current performance level of the retail outlets and the gap between the actual and the expected performance of these outlets. By identifying the gaps the company would get an insight on areas which can be improved upon. Scope: The report would be useful to the company to: Find the gap between the actual performance and the performance expected by the company in the functioning of the outlets in the city of Hyderabad. Find the dealers perception towards the initiative of the company and his satisfaction level from the company. Analyze the sales figures of the retail outlets before and after the implementation of the concept RED and compare these figures with that of the normal retail outlets to see if there is any significant difference between the two figures. Find the satisfaction level of the customers from the outlets and compare this satisfaction level with that of the customers at the normal retail outlets to see if there is any significant difference. Summarize the findings and give recommendations to the company to improve the proposition of outlets. Limitations: The project had some obvious limitations: It was difficult to make customers understand the questionnaire and fill it. They generally used to be in a hurry and hence did not like to fill the questionnaire. In measuring the customer service level by observation method it often so happened that the customer service level would improve in the presence of the observer than on routine days. Hyderabad is a big city and it is difficult to survey all the customers from every outlet of the city. The sample size for this research was small owing to limitations of time and cost. Methodology: The project was completed in three phases: The first phase involved the source of data about HCCBPL was its website, internet, articles and companys unpublished resources. Competitors study was also done using the internet and articles etc. Second phase involved the survey and observation study. The Outlets in the city were visited. Survey was conducted over the dealers. Also, observations were made to give ratings on the customer service level, infrastructure etc. in order to do the gap analysis. Finally the third phase involved analyzing the results and coming up with the findings and recommendations. Research design: The research is exploratory in nature with the following characteristics: To provide insights and understandings on an aspect. Sample is small Research method is flexible Data collection: The research involved both primary and secondary data collection. Primary data: The primary data (i.e., related to analysis part) was collected from the customers by the Performa designated for the purpose given by the Company. Secondary date: The secondary data was collected from the companys brochures, manuals and journals and also from the websites of Hindustan Coca-Cola Beverages Pvt. Ltd. Questionnaire development and pre-testing: A properly designed questionnaire can tap the necessary information from the respondents. In framing a questionnaire the researcher must ensure that the questions are designed to draw information that will fulfil research objective. Also the researcher must make sure of the target population for the same. A questionnaire can contain both open and close ended questions. Close ended questions give respondents a finite set of specified responses to choose from. Our questionnaire contains structured questions i.e. which have a specified number of responses .We used Likert rating scale for responses that requires the respondent to indicate a degree of agreement or disagreement with each of series of statement about the stimulus objects. We used a rating scale of 1 to 5 in which 1stands for strongly disagree and 5 stands for strongly agree. There were also questions which elicited qualitative responses. The questions wording were kept simple and easy to understand. Pre-testing refers to testing the questionnaire on a small sample of respondents selected on a convenient basis that is not too divergent from the actual respondent. It includes testing all aspects of questionnaire starting from the question content to question sequence. Pre- testing enables the researcher to revise the questionnaire by identifying the flaws and eliminating any ambiguous questions. We will go for pre-testing on 30 respondents. Sampling Technique: Sampling is done to select a target audience for the purpose of determining the characteristic of the whole population. There are two basic approaches to sampling, i.e. probability and non-probability. In our research we have used non-probability sampling which involves the selection of units based on factors other than random chances. Cluster sampling, Convenience sampling, quota sampling, judgment sampling and snowball sampling are few examples of non-probability sampling. Sample Size Dealers Surveyed: 100 Consumers Surveyed: 25 Theoretical Framework: The word MARKET is derived from the Latin word MARCATUS which means MERCHANDISE (Buy Sell products for profit) place where business is conducted. It is usually used to refer a place where actual buying and selling takes place. If we look at this definition in more detail Marketing is a management responsibility and should not be solely left to junior members of staff. Marketing requires co-ordination, planning, implementation of campaigns and a competent manager(s) with the appropriate skills to ensure success. Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated and exceeded. Through effective use of market and marketing research an organisation should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organization. The American Marketing Association (AMA) states, Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organizational objectives. A market-focused, or customer-focused, organization first determines what its potential customer desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product/service because they have a need, or because a product/service provides a perceived benefit. Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive encroachments. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing, influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. For a marketing plan to be successful, the mix of the four Ps must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they dont want is extremely expensive and seldom successful. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for it. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4Ps theory. Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer. Two Levels of Marketing: Strategic Marketing attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors. Operational Marketing executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the marketing mix. Four Ps: Marketing mix: In popular usage, marketing is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centred. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language. The four Ps are: Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention. Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company. Placement or distribution: This refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. Marketing Mix The Four P Components of the Marketing Mix Target Market PRODUCT PRICE PROMOTION PLACE Product Variety Quality Design Features Brand Name Packaging Sizes Services Warranties List Price Discounts Allowances Payment Period Credit terms Sales Promotion Advertising Sales force Public relations Direct Marketing Channels Coverage Assortments Locations Inventory Transport These four elements are often referred to as the marketing mix. A marketer can use these variables to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), adds Perhaps the most significant criticism of the 4 Ps approach, which you should be aware of, is that it unconsciously emphasizes the inside-out view (looking from the company outwards), whereas the essence of marketing should be the outside-in approach. Even so, having made this important caveat, the 4 Ps offer a memorable and quite workable guide to the major categories of marketing activity, as well as a framework within which these can be used. Promotional mix. 1. Advertising: Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. 2. Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service. Sales-stimulation achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, etc. 3. Personal Selling: As the name implies, this form of promotion involves personal contact between company representatives and those who have a role in purchase decisions. Face-to-face communication between buyer and seller Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone. 4. Publicity: The communication of a product, brand or business by placing information about it in the media without paying for the time or media space directly. Otherwise known as public relations or PR Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars. 5. Direct marketing: Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. That is Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising. FAST MOVING CONSUMER GOODS: The Fast Moving Consumer Goods (FMCG) business is built on two pillars Brand and Distribution. The comprehensive conceptual coverage of these and other key marketing concepts are as follows: 1. Branding 2. Valuation of Brands 3. Distribution 4. Marketing 5. Market Research 6. Market Segmentation and Positioning 7. Advertising and Promotions INDUSTRY PROFILE INDIAN FMCG INDUSTRY MARKET TRENDS: The latest figures of industrial growths how a continuous strong growth in durable consumer products, as well as of consumer non-durable. There has been a slowing down in production of automobiles but that is after record increase in the last year. As far as Indian Vs foreign companies are concerned there appears to be a continuous decline of Indian owned brands in national consumer markets. Foreign brands are growing in dominance as foreign owners adapt to Indian consumer preferences, market realities, and change management styles accordingly. The lack of strong pre-emptive action by Indian consumer product companies, that was obvious throughout the 1990s continued in the last two years as well. It almost looks as if many of them are tired of trying to compete and prefer to sell out, pocket the gains and move to something else. RURAL MARKETS: Rural markets have shown fast growth when special small pack sizes are available, and more so in the case of necessity and emerging products, while lifestyle products shown good growth even in standard packs. The developed ones stated with good infrastructure (Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Punjab, Tamilnadu) show faster penetration growth than the developing states and even more so for lifestyle products, larger pack sizes are bought in developed than in developing states, as also a large proportion of premium products. Products designed for the rural consumers and taking account of their cultural diversity, lifestyle, standard of living, disposable income, consumption pattern, and communication facilities appear to be key elements in a rural marketing strategy. FOREIGN AND INDIAN: The swadeshi (National) argument, put graphically many years ago as computers chips and not potato chips was primarily directed at the entry of foreign companies into consumer goods. This argument expected that Indian brands would be unable to compete with foreign brands who would take over FMCG markets. In fact Indian brands have declined in national markets and Indian companies have diminishing presence in consumer product markets in India. The national markets are being taken over by foreign brands and foreign companies. This is across the whole spectrum of products with a few rare exceptions. FRANCHISING: There are other service areas where we are now seeing tremendous growth. Many can be labelled under the head franchising. Franchising is now taking off in India. It has already shown spectacular growth in education, particularly in information technology, but many others coming into franchising include for pathology laboratories; entertainment including game parlour, bowling alleys, amusement parks, pool parlours, multiplex cinema theatres etc; specialized food services epitomized by Sub-way sandwich and salads bars, star bucks with coffee cafes. Personal grooming and fitness centres are yet another fast growing franchising area. It is estimated that in franchising, every new franchisee will create new jobs. We can expect franchising to be major source of new employment. RETAIL TRADE: The forthcoming revolution in retail trading in India is also important part of the dramatic changes that are taking place in Indian consumer markets. They are part of the change in life styles that the young and confident new Indian is bringing out and he/she comes to maturity. There is a revolution taking place in clothing for men, women and children. There is an abundance of new entrants with their brands into the market, which within two years have become a major element of the total market and are growing rapidly. Shopping malls are other areas of major new activity. CONCLUSION: There is a revolution taking place in distribution with the entry in the metros as well as smaller cities and towns, of self service stores, super markets, shopping malls, departmental stores, chains stores, and information technology related ones. But that does not mean that morn and pop stores will die. What will certainly happen is that many will become spruced up. At the same time, direct selling by mail order, and door-to-door, will see tremendous growth. Already, a recent entrant kike Amway has crossed Rs 100 crores in turnover and is expecting faster growth, especially as they prepare to tap rural and mass markets. Foreign brands are likely to dominate most Indian consumer products. Indian brands that are in niche markets have a better chance of surviving and growing. Indian business has to overcome their history of past short term thinking modes. SOFT DRINK SECTOR OVERVIEW INTRODUCTION: The term soft drink refers to all types of non-alcoholic and carbonated sweetened, flavoured beverages etc. They are all artificially sweetened. The soft drink industry has undergone many changes with changing consumer needs, wants and also changing Government policies. This formed the basis for different innovations in packaging such as bottles, cans, tetra packs and pet bottles in a variety of flavours. RESTROSPECTION OF INDIAN SOFT DRINK INDUSTRY: The soft drinks market till early 1990 were in the hands of domestic players like Campa, Thums Up, Limca etc, but with the opening of the economy and liberalization of economic policies, many foreign multinationals started ventures in India by buying over competitors, the two American Cola giants have cleared up the arena and are backing all their power behind the Indian Franchise of their global girdling brands. While Pepsi which scores over Coke but this difference is fast decreasing (courtesy huge ad spending by both the players). Pepsi entered Indian market in 1991 and Coke re-entered (after they were sent away in 1977, by then central Government) in 1993. Pepsi has been targeting its products towards the youth and it has struck the right chord with the market, and the sales have been doing well by sticking to this youth bandwagon. Coke on the other hand, struggled initially in the market. In the span 7 years of its operations in the country, it has changed its CEO four times but finally they seem to have started understanding the pulse of the Indian consumers. The soft drink market in India is growing at the rate of 10% every year. With growing urbanization and the younger generation, which had liking for non-conventional foods and beverages, there is a good possibility that the per capita consumption will go up. This sector can be understood in more detail by the following points. Background Segmentation Consumer habits and practices Market players and market share Major players and market share Distribution Network Manufacturing process Retailers perception. MARKET CHARACTERISTICS: The soft drink market is highly skewed in terms of place of consumption, in terms of regional distribution and soft drink flavours as well as in terms of SKUs. While 80% of the consumption is impulse based outside home, 20% comes from consumption at home. This trend is slowly changing with increase in occasion led sales. Changing lifestyle, increasing urbanization and impact of liberalization has slowly and gradually started moving the market from impulse led to occasion led home refrigeration led consumption. The market preference is highly regional based. While Cola drinks have main markets in metro cities and northern states UP, Punjab, Haryana etc, Orange flavoured drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango-flavoured drinks. PROBLEMS SPECIFIC TO INDIAN SOFT DRINK INDUSTRY: The government of India has considered the soft drink as non essential. As a result, the government perception levied heavy excise duty on the bottled soft drink. Today soft drink costs Rs.9 to Rs.55 based on the quality to the customers. However, in a country like India where 40% of the population exists below poverty line, consumers cannot afford such price. As a result the trading activity of the soft drinks is concentrated in and around major towns and cities where the purchasing power of the people and standard of living is high. Growth rate of this industry in India is also not encouraging. In fact, date from the Ministry of Food Processing shows that growth rate in the soft drink market was the minimum in 1996. Changes in technology and consumer taste brought about many changes in the Indian soft drink industry from the time of introduction of soft drink in India till today. COMPANY PROFILE COCA-COLA John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia in the year 1886. 2% of all beverages consumed each day (including water) are coca-cola and that percentage is growing. Operated 200+ countries, 55000 direct man power, 400 brands, 4 out of the INDIAS top 5 soft drink brands. 75% of the coke revenue coming from outside of US Coke entered India in 1954 and turns backs in 1977.Re-entered in the year 1993 to refresh Indian consumers. 126 years in business.49 consecutive years with increased dividends. 3500+ Beverages and 139600 worldwide employees. Mission, Vision Values: The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for whats to come. We must get ready for tomorrow today. Thats what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a Roadmap for winning together with our bottling partners. Mission: To refresh the world To inspire moments of optimism and happiness To create value and make a difference. Vision: People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Values: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Business Model: PITA is a profit Creation Model .By implementing PITA Model, we can increase profit of our Customer as well as companys. P stands for Population I stand for Incidence T stands for Transaction A stands for Average Profit POPULATION: The population can be defined as the shoppers or consumers in given universe or can be defined as number of footfalls in given outlet where Coca-Cola products are available. The main purpose of RED is to attract the population or to increase the footfalls in an outlet where Coca-Cola products are present. As described the main purpose of RED is to increase the footfalls in an outlet so to make it happen following steps are taken, which are described below. Following are the few activation standards that are taken outside the outlet. Cooler at the entrance Standee, Sign at the entrance Combo Boards at the entrance INCIDENCE: Incidence can be described as the percentage of population that buys our product. For an incidence to occur, we do some in shop activation which helps us to increase the percentage of people to buy our products. Incidence mostly plays with the Impulse of the consumer who is getting into the outlet. Following few steps have to be taken to increase the incidence. Cooler in Prime Position Cooler Pure and Clean Rack Display Shelf Display Combo Boards Table Activation Counter Top Display TRANSACTION: Transaction can be described as amount in volume brought per transaction. Suppose a consumer goes into the shop for his personnel consumption by looking and by getting attracted towards the large PET bottles, he / she might go for the large PET bottles. So to increase the transaction size per consumer a few steps have to be taken as follows. Rack display Cooler top Display 300 ML instead of 200 ML 600 ML and 1.5 Lit PET availability Cooler in Prime Position AVERAGE PROFIT: This can be described as the amount of profit in value per transaction. Placing higher Margin pack like Mobile PET, 1.5 Lit, Cans, Maaza 250 ML, Maaza 600 ML, Maaza 1.2 Lit, we can increase the average profit , because the margins on these packs is higher than the RGBs. This can be better understood by the following table: Coca-cola Company is divided into two parts. They are as follows: The main objective of the project is to increase sales of coca-cola products. SALES S- Serve with smile A- Attitude L- lovable by others (outlet) E-efficient (20/80) S-seldom fails In most FMCG, 73% of purchasing decisions are impulsive. Better product assortment wills impulse better product purchase. As the merchandise is more the sales will be increased Coca-cola has two types of Operations. They are as follows: COBO : Company Owned Business Operations. 1. DSD: Direct Sales Distribution. 2. INDIRECT: It is sub divided into 3 parts. AMC: Area Marketing Contractor. ANCHOR MILK POINT FOBO : Franchise Owned Business Operations. The main activity of FOBO is SGA (Sales Generating Asset) CDE (Cool Drinks Equipment) COBO helps FOBO in supp

To Tell Or To Lie :: essays research papers

To Tell or to Lie Maral Frendjian For modern students, a training in rhetoric such as that offered by Gorgias is more preferable, rather than learning how to distinguish truth from falsehood. It is the art of forceful language, emphasizing figures of speech and focusing on devices for swaying and persuading an audience, that would be most beneficial for students lives today. Despite the fact that it is simply ornamented language to make a good facade, the rhetoric by Gorgias is necessary for the success of students, especially those who would like to "sell" their ideas, products or beliefs to the people (the larger population). In the world we live in, there are many ways of getting the things that we want. The way most people would like to believe that their accomplishments were achieved is through hard work and sweat. However, that is not how it works, because most people around the world lie to get things to go their way. A perfect example of a group of people that use the rhetoric are politicians. Politicians will say and do anything to convince the citizens that they are right, and that they will do all they promise to do, if you vote for him or her. They try to convince us all the time, and often succeed, that they will make changes. Just think about the many times we've heard, "If you vote for me, I will lower the taxes." Gorgias makes a very clear point regarding the power of the rhetoric. The following quote from Gorgias expresses the impact that rhetoric can have on those listening. I mean the ability to convince by means of speech a jury in a court of justice, members of the Council in their Chamber, voters at a meeting of the Assembly, and any other gathering of citizens whatever it may be. By the exercise of this ability you will have the doctor and the trainer as your slaves, and your man of business will turn out to be making money not for himself but for another; for you, in fact, who have the ability to speak and to convince the masses. (Gorgias, p.28 sec. 453) What Gorgias is saying in the preceding quote is about the amazing power of persuasion. He is saying that if you have the ability to convince, you have the power to sway anyone listening by your ideas. He demonstrates the diverse situations in which the "ability to convince" can help the persuader, by giving him the power so that the control will be in his or her hands. Convincing is not only a form of speech, it is a form of twisting the truth,

Scuba :: essays research papers

Scuba diving is an activity enjoyed by people all over the world. Scientists use it to study underwater life, police use it to train in case of emergencies, and many others do it just for fun. What many people don't know, though, is that scuba diving would be impossible without physics. Pressure, buoyancy, and force are big parts of diving. Pressure, the weight pushing on something, is a vital part of scuba diving. As a diver sinks deeper into the water, the pressure pushing on the person's lungs pushes harder. This can be very dangerous to a person's safety. While the water is pushing on the outside of the lungs, pressure in the inside of the lungs is pushing out. If this pressure isn't the same as the weight from the water pushing on the lungs, the diver could have breathing problems and possibly die. To equalize these two pressures, modern scuba gear is equipped with a device attached to the air hose called a demand regulator that controls the flow of air getting to the lungs, changing the pressure inside. Buoyancy, how easily a person sinks or floats, is definitely a huge part of scuba diving. It determines how deep a person stays underwater. To control this, divers wear weights and inflatable neckwear called buoyancy compensators. Depending on how many weights a person is wearing; they sink to a certain depth and stay there. The more weights, the farther down they go. The buoyancy compensator, once inflated, rises the person back up to the surface. The more accessories, such as weights, a person wears, the lighter they feel in water and the easier they sink. All kinds of forces can be associated with scuba diving. For instance, when a diver kicks his fins to move, he is applying a force on the water behind him. In turn, the water is applying a force back on him, causing him to move. Pressure is a force that pushes on a diver's lungs, air tank, and everything else in the water.

Money Past and Present. Essay -- History Trade Economics Papers

Money Past and Present. Money as a medium of exchange in barter and trade has always in all times found expression in some form or other from necessity thereof. In the remotest periods, before gold or silver were generally in use, it took the form of animals, oxen, sheep, lambs, shells, etc. Thus we find used cattle in Germany, leather in Rome, sugar in the West Indies, shells in Siam, lead in Burmah, platinum in Russia, tin in Great Britain, iron and nails in Scotland, brass in China, and finally copper, silver and gold the world over. If we look up the sacred writings in quest of the earliest use of money quoted therein, we will find that the Bible mentions gold as a medium of value in the very first book of Moses which according to modern synchronology, would be about 4,000 years before the time of Christ, or almost 6,000 years ago. Namely, Genesis, Chapter II, 10, 11, 12. And a river went out of Eden, and the land of Haviliah, where there is gold and the gold of that land is good. Hence Adam and Eve could have found gold in Haviliah just the same as we do in the Yukon today. Immediately thereafter brass and iron are mentioned, Genesis, Chapter IV, 22. And Zillah she bare Tubal-Cain an instructor of every artificer in brass and iron. Tubal-Cain, son of Iamech, a descendant of Cain, apparently was the first man to shape metals into articles of use and probably our very first goldsmith and jeweler. Silver is first mentioned in the Bible in the time of Abram, Genesis, Chapter XIII, 2, Abram was very rich in cattle, in silver and gold. The earliest mention of the word money occurs in Genesis, Chapter XVII, 12, 13, 23, He that is born in the house or bought with money. The first use of earrings and bracelets appears in Genesi... ...uctions are from photographs of the original coins and are fully explained as to their metal, denomination, country, etc., by the description printed with each plate. This, then, is the story of money -- how it came to be -- what it is today. BIBLIOGRAPHY. Bressett, K.1991. Collectible American Coins. Publication International, Ltd., Lincolnwood, IL. Genesis, 1971. Ch. II, 10, 11, 13; Ch. XXIV, 22, 30; Ch. IV, 22; Ch. XIII, 2, Ch. VII, 22, in The Holy Bible, Revised Standard Version. Teaneck, NJ: Collins/Cokesbury. Mehl, M, 2004. A History Of Money. The Star Rare Coin Encyclopedia and Premium Catalog. The Numismatic Company of Texas, Fort Worth, Texas. Seidler, N., 1965. The Story of Money. Western Publishing Company, INC., USA. Yeoman, R., 2003. A Guide Book of US Coins. Whitman Publishing, LLC., Atlanta, GA. http://www.mfa.org/handbook/classic

“The Lottery” by Shirley Jackson and “The Most Dangerous Game” by Richard Connell

In both â€Å"The Lottery† by Shirley Jackson and â€Å"The Most Dangerous Game† by Richard Connell, the authors write to emphasize the sanctity of life through the conflicts endured by their main characters both implicitly and explicitly. Both stories deal with the topic of the taking of human life.â€Å"The Lottery† implicitly delves into the thought processes and ritual of a society where the taking of a life is ceremonial. However, the reader is left to wonder the purpose of this seemingly ageless tradition. â€Å"The Most Dangerous Game† on the other hand, is much more sinister in nature.Human life is also taken in a systematic way, with rules that must be followed, but also a chance that the target may earn his freedom. In this explicit way, the reader fully comprehends the evil surrounding the Game and is confounded by killing as a means of entertainment.What first struck me as I read both stories was the similarity in the development of the charact ers. Both stories had an executioner and a victim that were seemingly interchangeable. In â€Å"The Lottery,† Mr. Summers was the presider of the ceremony and he fulfilled his duties with an aloofness that gave the reader a false sense of security throughout the story.The crowd encircled him. He knew one would die; in fact he himself was not exempt. Yet, he wistfully remembered a time when the Lottery had more pomp and pageantry. General Zaroff in, â€Å"The Most Dangerous Game† also felt a longing for a time when the Game was more exciting.He had a crowd of contestants in his training area that he scorned for lack of skill and wisdom. Mr. Summers and the crowd felt the same way about Mrs. Hutchinson, who was so lackadaisical about the Lottery that she was late.In a matter of life and death for her family her excuse for being tardy was a sink full of dirty dishes. In â€Å"The Most Dangerous Game† Rainsford is also quite flippant about his situation and about ta king lives as he brags to his associate about his hunting exploits.Rainsford dismisses the fear he is surrounded with upon the mention of dangerous waters. In this way, both authors exhibit their theme of the importance of the sanctity of life in the reactions of both victims, Mrs. Hutchinson and Rainsford when they realize that their lives are the ones in peril unexpectedly.When Rainsford finds himself washed up on what the other sailors called â€Å"ship trap island† the reader hears gun shots and the author creates a further sense of foreboding as he introduces Rainsford to General Zaroff. No detail is left unnoticed by the reader as the butler Ivan opens the door and Rainsford is met at gunpoint.At first Rainsford is impressed and flattered by the General who recognizes the expert hunter. Soon, however, the finery of Zaroff’s compound is negated by the savagery of the Game he describes and nonchalantly intends for Rainsford to approve of and participate.Conversely, the warm springtime setting of â€Å"The Lottery† is misleading. In modern society a lottery is a much sought after prize. People choose to play and pray to be selected for vast sums of money.However, in this story there is an undercurrent of caution and masked fear in the crowd as they take their turn to draw slips of paper. â€Å"The Most Dangerous Game† is much more of a thrill ride for the reader as we hide with Rainsford in the tree as he is purposefully hunted in the Game.We cheer for him as he eludes General Zaroff and changes his mind about hunting as a sport. Ironically, Rainsford can now empathize with his quarry after becoming the hunted himself. The same cannot be said of â€Å"The Lottery. †Mrs. Hutchinson’s change in demeanor is heart breaking. With her outbursts and contention that the Lottery had been run unfairly, the reader realizes that her life is soon coming to an end. The irony of her situation is that she claims to have forgotten a ll about the Lottery earlier that morning.Now  she fights to challenge its outcome and the reader is left to wonder why people of this town die at the hands of the Lottery in the first place. Though their style of writing is completely different, in both â€Å"The Lottery† by Shirley Jackson and â€Å"The Most Dangerous Game† by Richard Connell, the authors engage their readers into battling along with their main characters for their very lives. We challenge the seemingly pointless rituals of the Game and Lottery. Inevitably we agree with the authors that lives are not to be toyed with by an unfeeling society.