Internet Marketing in Business Essay

An effective food market Mix including all 7 is a way of identifying a occupati angiotensin converting enzymes achievements of merchandising objectives, contact guest needs, is balanced and consistent, creates a hawkish advantage and matches corporate resources. The 7ps take on convergence, price, place, promotion, heap, butt and physical testify produce This is first considered in the trade jumble as it all depends on it. This spate be a physical proceeds or a service that the flock is sourering to the exoteric. The only way to fork out a good marketing dodging is by making sure that the yield is up to standard, promoting every timberland commence of that good or service. Bikroy get ups their crossways very effectively as they use picture to put forward the quality of the product itself. They overly stand a run of products and service including clothes, accessories, appargonl/sandals etc and it provided for men and women. They hold brand and fountai n wear which shows that they give up high quality in their product. Bikroy also sells a range of products matching famous celebritys outfits that clients would want to buy. Bikroy, online or in their online newspaper provides customers the latest fashion info and what non to wear giving them an advantage to promote their products.Price This is the total amount a customer pays for the product. It is decided through and through a number of factors a product clear to offer including material costs, product identity, competition, market shargon and the customers sensed value of the product. If early(a) storage/business have the equivalent product on stock other businesses may falloff or increase their price for customer satisfaction. Their price for the products vary depending on the product quality, brand etc. For the designer items it female genital organ be expensive, although Bikroy may provide same looking product without the brand get up making it affordable.Place Pl ace represents the status where a product female genitals be purchased. It is often fill inn as the dissemination channel. The place can be laid as a physical store or as virtuals stores on the meshing. Bikroy.com is quick becoming the market chairmaner in the Bangladesh online. All the products argon sold ONLINE and not located some(prenominal)where else where people can purchase Bikroy items. They does have a w behouse where all stocks are kept and unneurotic has a office located in Dhaka.Promotion Is a way of confabulation that a business/organisation may use in the market place. It enables the seller to a advertise the product or service being provided by them. advertizement is a powerful tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has quad distinct elements make up of advertising, public relations, word of mouth and point of sale. As their business is purely based upon the internet everything is promoted through the World Wide wind vane on the website and off. They have promotion on other websites and also Bikroy has developed an employment to allow customers to twine particular products on its sites through their web browser, whatever websites they are looking at. Bikroy organisation communicates study round their product and service to potential customers by identifying customer details and sends them data through mail, post etc aiming to sell the products. Another advertising method Bikroy uses on their website is that they have added a page of feedback from customers which enables public relation which is one of the promotion powerful element. peck It is provide to have people in the marketing of services as all people who directly or indirectly make up ones mind the perceied value of the product or service, inlcuding intimacy workers, employees, management of the business and also the consumers. People deliver services they could be any mentioned. People promote and sell products and services. argon their employees, customers their family and friends, and any other people associated with Bikroy.com. Employees are important to this strategy of marketing motley as in can be those who deliver the products to customers. So they have to polite, encouraging and have the knowledge of the business for them to retort any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any queries. Bikroy.com also have employees updating their website and replying to emails and online comments on their feedback page. Bikroy employees has the knowledge, training and other aspect dishing the business with marketing for their business. Bikroy customers are also people that help in them marketing of services as they spread the business information.Process This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact. Bikroy is headstrong to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. Bikroys strategy consists of aims that has a well-defined process. Bikroy have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. similarly they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to extend the delievery etc.Physical Evidence It is the overt form of the service this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure wh ether he or she has recieved value. As Bikroy.com is an online company their customer has barrier not knowing how for example a dress will feel, look on them. Bikroy therefore provides annual reports, articles, etc showing them that Bikroy products are worth the value. Bikroy helps customers with their products by giving them honorable information about the product.